I R I S 

IRIS BOTERO
CEO & FOUNDER 
PURE ENTERPRISES​, LLC
​DBA PURESCULPT BEAUTY

I HAVE ALWAYS BEEN FASCINATED WITH EARTH'S ORGANIC MATERIALS. DURING MY COLLEGE YEARS I WAS ONLY TWO SEMESTERS AWAY FROM FINISHING UP MY BUSINESS DEGREE WHEN I TOOK A GEOLOGY CLASS AND IMMEDIATELY FELL IN LOVE!  INTRIGUED, I DECIDED TO CHANGE MY MAJOR AND GRADUATE IN EARTH SCIENCE WITH EMPHASIS IN SECONDARY EDUCATION AND NEVER LOOKED BACK!  I DEDICATED SOME YEARS OF TEACHING IN JUNIOR HIGH AND AS A PROFESSOR IN MY OLD UNIVERSITY, WHILE ALWAYS THINKING THERE MIGHT BE THE OPPORTUNITY TO LINK BOTH BUSINESS AND SCIENCE.  I BECAME PASSIONATE IN PHOTOGRAPHY AND MY CREATIVITY FLOWED.  IT SEEMED LIKE ALL THESE ELEMENTS WERE PREPARING ME FOR WHAT WAS COMING.  

ICE THERAPY WAS INTRODUCED TO ME 8 YEARS AGO AND I FELL IN LOVE WITH THE CONCEPT.  WITH EXCITEMENT, I BEGAN TO DISCOVER HOW NATURAL AND ORGANIC MATERIALS CAN BE USED IN THE BEAUTY INDUSTRY. WITH OVER A DECADE OF RESEARCH AND USING MY PASSION FOR EARTH'S RAW MATERIALS, I CREATED PURESCULPT. 

BEING A MOTHER OF 2 BOYS AT THE TIME WAS ALREADY A FULL-TIME JOB, ADDING THIS ON WAS TRULY A CHALLENGE.  MY HUSBAND WHO I ADORE AND IS MY BUSINESS PARTNER, INSPIRED ME TO DISCOVER OUTLETS FOR THIS NEW MARKET IN THE UNITED STATES.  

AFTER CREATING PURESCULPT AND SUCCESSFULLY ACHIEVING RESULTS BEYOND WHAT I EXPECTED FOR MY EXCLUSIVE CLIENTS, I WAS ECSTATIC AND WANTED TO SHARE IT WITH EVERYONE!  

I AM CONTINUALLY STRIVING TO REMAIN AT THE FOREFRONT OF THE CHANGES IN THE BEAUTY INDUSTRY. TAKING TIME TO LISTEN TO MY CLIENTS CAREFULLY, I AM CONTINUALLY INSPIRED TO IMPROVE MY PRODUCT AND OFFER SOUND EDUCATIONAL TRAININGS.  

AFTER MY 3RD BABY BOY, I WAS DIAGNOSED WITH 3 DIFFERENT TYPES OF AUTOIMMUNE DISEASES, THAT SEEMED TO SUCK THE LIFE AND ENERGY FROM ME.  PURESCULPT BECAME MORE OF A THEROPUTICAL OUTLET FOR MY CONDITIONS.  PURESCULPT ALSO BECAME THE ONLY THING THAT LET ME REACH MY DESIRED BEAUTY.  I KNOW IT WILL DO THE SAME FOR YOU AND YOUR CLIENTS!​